What Is Advertising Sales Analysis?

It provides indicators and analysis related to advertisement sales of games equipped with advertisement modules.

  • Hive Console > Analytics > Analysis > Advertisement Sales Analysis
  • Select the search period, game or index type, and classification criteria, and click the search button to view the index.
  • Due to the nature of the advertisement module, you can check the data from 2 days ago.

Index Term Definitions

  • Advertising revenue (KRW/ USD): Revenue earned through advertising
  • Request: number of ad requests
  • Fill: number of ad request reponses
  • Impression: number of ad exposures (impressions)
  • Click: number of ad clicks
  • Fill rate: The ratio of the actual advertisement to the advertisement request (impression/ request)
  • DAU: Daily Active User, number of active users a day
  • CPC: Cost Per Click, revenue generated per click (revenue/ click)
  • CTR: Click-Through Rate, ratio of clicks to ad impressions (click/ impressions)
  • eCPM: Effective Cost Per Mile, ad revenue per 1,000 ad impressions (revenue/ impression * 1,000)
  • Frequency: Ad impression frequency per user (impression/ DAU)

Provided Index

  • Detailed Index per Game
    • Whole
      • Ad revenue (KRW, USD), in-app sales, ad sales to total sales ratio, number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, DAU, one user Ad impression frequency per ad, CPC, CTR, eCPM, average ad sales per person, the frequency of ad impression per user, CPC, CTR, eCPM, average ad revenue per user
    • Index by Advertiser
      • number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, CPC, CTR, eCPM
    • Cumulative Index
      • Ad revenue (KRW, USD), number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks
    • Index by Country
      • Ad revenue (KRW, USD), number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, CPC, CTR, eCPM
      • Only available on GAMEVIL
    • Index by OS
      • Ad revenue (KRW, USD), number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, CPC, CTR, eCPM
      • Only available on GAMEVIL
  • Total Index
    • Index by Game
      • Ad revenue (KRW, USD), in-app sales, ad sales to total sales ratio, number of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, DAU, one user Ad impression frequency per ad, CPC, CTR, eCPM, average ad sales per person, the frequency of ad impression per user, CPC, CTR, eCPM, average ad revenue per user
    • Index by Advertiser
      • of ad requests, number of ad request responses, number of ad impressions, number of ad clicks, fill rate, CPC, CTR, eCPM

Click on an index title in the table below the detailed index chart to view the chart for that index.