Game Indicator

What’s the Game Indicator?

• Indicators are provided for each game containing crucial data regarding game operation.
• Game-specific indicators require interface access and game permission and are displayed for a single game out of all available games in the App Center.
• Useful indicators such as real-time, revenue, and users are provided by default upon linking the Hive SDK without the transmission of logs separately.
• By transmitting gameplay logs, it is possible to examine additional analysis indicators required for game operation.
• Real-time indicators are updated every 20 minutes, whereas other indicators are updated each morning before 8am KST to reflect the data from the previous day.
• Please refer to [Next] for a glossary of indicator terms.

Menu Location

• Hive console > Analytics > Game Indicator

Indicator Status

* Detailed Analysis indicator

• This is an indicator that provides further status and analysis for each item.
• Each indicator is named in the format “Period_Indicator Name – Aggregation Standard”.
  • Period: hourly, daily, weekly, monthly, cumulative, period
    • Data is compiled by hour, day, week, and month on an hourly, daily, weekly, and monthly basis.
    • Cumulative results from combining data from all times
    • Provides by aggregating all data from the specified period
  • Indicator Name: With spaces permitted, a statement that describes each indicator
  • Aggregation Standard
    • Specified when counting by group, except when no distinct groups are present
    • If a group contains only one criterion, it is divided by /, and if it contains N criteria, it is split by &.
      • E.g.) Group whose country is the US and market is IOS: Use &
      • E.g.) Group whose country is the US or market is IOS: Use /
  • E.g. 1) Indicator providing DAU figures by country on a daily basis
    • Daily_DAU – By country
  • E.g. 2) Indicator providing DAU figures by country or market on a daily basis
    • Daily_DAU – By country/market
  • E.g. 3) Indicator that provides DAU figures by two groups, country and market, on a daily basis
    • Daily_DAU – By country & market

Indicator Details

• Summary

  • Summary indicators are provided daily/weekly/monthly.
  • Provides indicators for DAU, NU, game downloads, highest concurrent daily users, sales, PU, first-time purchasing users, ARPU, ARPPU, and number of sales.

• Real-time Indicator

  • Provides revenues, PU, AU, and NU indicators by date/time.
  • Provides distribution by country/market for sales, AU, and NU.
  • Sales-related indicators are computed every five minutes on the hour, and up to ten minutes of records are displayed.
  • Every 20 minutes on the hour, including the day before and the same day, user-related indicators are updated.
  • At 2-minute intervals, indicators relating to simultaneous access are provided.

• User Indicator

  • Provides indicators for daily/weekly/monthly DAU, NU, game downloads, first game download, highest and lowest daily concurrent users overall/by server.
  • Provides daily indicators of retention for DAU, NU, and DAU (excluding NU) by market.
    • If you select NU in the user selection field and Google Play in the market selection field, you can examine the retention of NU users whose market is Google Play.
  • This report provides daily/weekly/monthly DAU, NU, game downloads, and first game downloads by country/market.
  • Provides daily, weekly, and monthly DAU and NU indicators by app version (game app version information), device, and operating system version.
    • For each app version, it is provided as the OS name – app version name.
    • For each device, it is provided as OS name – device name (lowercase letters).
    • For each OS version, it is provided as OS name – OS version name.
    • If the OS name, app version name, device name, or OS version name is unknown, the corresponding data is recorded in the log as null or empty.
  • We provide daily indicators of users departing and returning by market and country.
    • Seven days following the game’s initial launch, indicators are displayed. (Refer to indicator terms: users churning and returning)
  • Provides daily, weekly, and monthly indicators of users withdrawn.
  • Provides daily user classification and user classification change indicators for DAU.
    • Detailed information on user classification indicators can be found [here], and user classification movement indicators [here].

• Revenue Indicator

  • Provides daily/weekly/monthly sales, PU, first purchase users, days until first purchase, ARPU, ARPPU, and PU RATE indicators overall/by server.
    • The number of days necessary for the first purchase is the distribution of the number of days necessary for the user to make the first payment during the index inquiry period. Users who have made their first purchase are categorized into four groups: within 1 day, within 2 days of the first purchase, within 3 days of the second purchase, and after the third purchase. Offers a number.
  • Provides sales by product, PU, first-time purchasers, and ARPPU overall/by server indicators.
  • Provides country/market-specific indicators for daily/weekly/monthly sales, PU, first-time purchasers, quantity of sales, ARPU, ARPPU, and PU RATE.
  • Provides daily, weekly, and monthly indicators of advertising sales and advertising sales as a percentage of total sales.
    • Advertising sales are transactions that are generated by advertising.
    • Total revenue is the sum of ad revenue and in-app revenue when calculating the ad revenue to total revenue ratio.
    • This indicator does not provide yesterday’s data and can only access data from the previous day.
  • Indicators of LTV are provided per NU.
    • Up to D+50 is provided, where D+N represents the number of days after each reference date. The foundation date is the date on which a new user first accessed the game.
      • E.g.) The base date of 01/01/2023 is D+2 on 01/01/203, two days later.
    • New user LTV is the average cumulative revenue generated by all new users who joined during the indicator inquiry period (D+N) and is calculated using the following formula.
      • New user LTV = D+N cumulative sales of new users divided by the number of new users arriving at D+N

• Session Indicator

  • Provides total and average indicators for daily/weekly/monthly play time, the delayed time, and the number of sessions.
  • Provides indicators for daily/weekly/monthly play time, the delayed time, and the number of sessions by country/market.

• Game Play Analysis Index

  • By transmitting gameplay logs, you can check additional analysis indicators required for game operation.
  • To configure indicators, it is necessary to transmit predefined records via client log transmission.
  • Detailed information on the provided indicator can be found [here].

• Advertisement Indicator

  • Provides indicators for daily/weekly/monthly advertisement revenue, advertisement revenue compared to the total revenue, the number of advertisement exposal, the number of advertisement clicks, the number of advertisement clicks rates, and advertisement view rates.
    • Advertisement revenue refers to revenue made through advertisements.
    • The total revenue in the ratio of advertisement revenue to the total revenue refers to the sum of advertisement revenue and in-app revenue.
  • You can check the indicators from 2 days before, but not from a day before.

Campaign Indicator

• Provides indicators for daily/weekly/monthly joining users by attribution&media.
• • • Attribution tools that can be synced in Hive SDK are categorized as adjust, appsflyer and singular.
    • Since the information gathered by the attribution tool can only be viewed by the account used for the setting, Hive Analytics requires each attribution tool’s postback option to collect logs. Through this, Hive Analytics automatically collects logs and provides them as an indicator.
    • A detailed guide is available in the document provided by adjust, appsflyer, and singular attribution tools. The information you need to get started is provided below.
      • Production Server URL
      • appsflyeradjustsingular

        HTTP method: GET
        EndPoint URL: https://analytics-log.withhive.com/recv_appsflyer_postback.php
        Event message: Check all non-organics of activated event types
        Message Fields: Choose All Possible Fields
        In-app events: Choose appsfyler_id

        EndPoint URL: https://analytics-log.withhive.com/recv_adjust_postback.php?app_id={app_id}&app_name={app_name}&tracker={tracker}&tracker_name={tracker_name}&network_name={network_name}&campaign_name={campaign_name}&adgroup_name={adgroup_name}&creative_name={creative_name}&app_version={app_version}&adid={adid}&idfa={idfa}&android_id={android_id}&idfa_android_id={idfa||android_id}&idfa_gps_adid={idfa||gps_adid}&idfv={idfv}&gps_adid={gps_adid}&referrer={referrer}&created_at={created_at}&click_time={click_time}&installed_at={installed_at}&country={country}&city={city}&postal_code={postal_code}&language={language}&device_name={device_name}&os_name={os_name}&sdk_version={sdk_version}&os_version={os_version}&session_count={session_count}¤cy={currency}&environment={environment}&tracking_enabled={tracking_enabled}&timezone={timezone}&last_time_spent={last_time_spent}&fb_campaign_group_name={fb_campaign_group_name}&fb_campaign_group_id={fb_campaign_group_id}&fb_campaign_name={fb_campaign_name}&fb_campaign_id={fb_campaign_id}&fb_adgroup_name={fb_adgroup_name}&fb_adgroup_id={fb_adgroup_id}&activity_kind={activity_kind}&reporting_revenue={reporting_revenue}&reporting_currency={reporting_currency}&revenue={revenue}&first_tracker={first_tracker}&last_tracker={last_tracker}&last_tracker_name={last_tracker_name}&is_organic={is_organic}&rejection_reason={rejection_reason}&click_referer={click_referer}&time_to_uninstall={time_to_uninstall}&time_to_reinstall={time_to_reinstall}&event={event}&event_name={event_name}&is_reattributed={is_reattributed}&adwords_campaign_name={adwords_campaign_name}&adwords_campaign_id={adwords_campaign_id}&adwords_adgroup_id={adwords_adgroup_id}&adwords_creative_id={adwords_creative_id}&adwords_placement={adwords_placement}&fb_install_referrer={fb_install_referrer}&fb_install_referrer_adgroup_name={fb_install_referrer_adgroup_name}&fb_install_referrer_campaign_name={fb_install_referrer_campaign_name}&fb_install_referrer_campaign_group_name={fb_install_referrer_campaign_group_name}&fb_install_referrer_ad_objective_name={fb_install_referrer_ad_objective_name}&fb_install_referrer_ad_id={fb_install_referrer_ad_id}

        EndPoint URL: https://analytics-log.withhive.com/recv_singular_postback.php
      • Sandbox Server URL
      • appsflyeradjustsingular

        HTTP method: GET
        EndPoint URL: https://sandbox-analytics-log.withhive.com/recv_appsflyer_postback.php
        Event message: Check all non-organics of activated event types
        Message Fields: Choose All Possible Fields
        In-app events: Choose appsfyler_id

        EndPoint URL: https://sandbox-analytics-log.withhive.com/recv_adjust_postback.php?app_id={app_id}&app_name={app_name}&tracker={tracker}&tracker_name={tracker_name}&network_name={network_name}&campaign_name={campaign_name}&adgroup_name={adgroup_name}&creative_name={creative_name}&app_version={app_version}&adid={adid}&idfa={idfa}&android_id={android_id}&idfa_android_id={idfa||android_id}&idfa_gps_adid={idfa||gps_adid}&idfv={idfv}&gps_adid={gps_adid}&referrer={referrer}&created_at={created_at}&click_time={click_time}&installed_at={installed_at}&country={country}&city={city}&postal_code={postal_code}&language={language}&device_name={device_name}&os_name={os_name}&sdk_version={sdk_version}&os_version={os_version}&session_count={session_count}¤cy={currency}&environment={environment}&tracking_enabled={tracking_enabled}&timezone={timezone}&last_time_spent={last_time_spent}&fb_campaign_group_name={fb_campaign_group_name}&fb_campaign_group_id={fb_campaign_group_id}&fb_campaign_name={fb_campaign_name}&fb_campaign_id={fb_campaign_id}&fb_adgroup_name={fb_adgroup_name}&fb_adgroup_id={fb_adgroup_id}&activity_kind={activity_kind}&reporting_revenue={reporting_revenue}&reporting_currency={reporting_currency}&revenue={revenue}&first_tracker={first_tracker}&last_tracker={last_tracker}&last_tracker_name={last_tracker_name}&is_organic={is_organic}&rejection_reason={rejection_reason}&click_referer={click_referer}&time_to_uninstall={time_to_uninstall}&time_to_reinstall={time_to_reinstall}&event={event}&event_name={event_name}&is_reattributed={is_reattributed}&adwords_campaign_name={adwords_campaign_name}&adwords_campaign_id={adwords_campaign_id}&adwords_adgroup_id={adwords_adgroup_id}&adwords_creative_id={adwords_creative_id}&adwords_placement={adwords_placement}&fb_install_referrer={fb_install_referrer}&fb_install_referrer_adgroup_name={fb_install_referrer_adgroup_name}&fb_install_referrer_campaign_name={fb_install_referrer_campaign_name}&fb_install_referrer_campaign_group_name={fb_install_referrer_campaign_group_name}&fb_install_referrer_ad_objective_name={fb_install_referrer_ad_objective_name}&fb_install_referrer_ad_id={fb_install_referrer_ad_id}

        EndPoint URL: https://sandbox-analytics-log.withhive.com/recv_singular_postback.php
    • Media is distinguished into “organic” and “non-organic”.
      • Organic: Users who didn’t join through media advertisements
      • Non-organic: Users who joined through media advertisements (Facebook, Google, etc.)
  • Provides the number of opens, installs, downloads, click rates, install rates, the number of users who joined through promotions, rate of users who joined through promotions compared to new users, and PU.
  • Provides the total number of sent pushes, the number of successfully sent pushes, the number of opened pushes, rate of opened pushes and whether they have been opened per campaign.
    • You can check the indicators from 2 days before, but not from a day before.