What is a Comprehensive Indicator?

  • It provides important data for the entire game as indicators.
  • Comprehensive Index requires menu access and is exposed for all games except those marked as unused in the App Center.
  • Useful indicators such as real-time data, sales, and users are provided by default through linking with Hive SDK without the need for sending separate logs.
    • However, if the ‘Minimize Network Communication’ function is enabled in the Hive Console, concurrent access logs are not sent, and session and concurrent user indicators are not displayed.
  • Real-time indicators are updated every 20 minutes, while other indicators are updated by incorporating data from the previous day until 8am (KST) each day.
  • If there is a large amount of data exposed to the indicator, the actual data is delivered as a CSV format.
  • For terminology related to this indicator, please refer to the [following] document. 

Menu Location

  • Hive Console > Analytics > Comprehensive Indicator

Indicator Status

Menu Details
Concurrent Users Provides the current status of concurrent users in the game.
Key Indicator Monthly Indicator Provides a summary of sales and user status based on the log from the past two months.
Daily Indicator Provides the daily sales and user indicator.
Daily Indicator by Country Aggregates and provides daily sales and user indicator by country. The top twenty countries in terms of total revenue during the search period are displayed, while other countries are categorized as Others.
Daily User Increase/Decrease Provides indicator if there is an increase or decrease of 50% or more in the NU, DAU, and terms of service agreement in the game or market compared to the previous day.
Terms of Service Agreement, DAU Provides the daily number of terms of service agreement and DAU status.
Terms of Service Agreement, DAU Conversion Time Provides the time distribution from terms of service agreement to login as an index.
* Detailed Analysis indicator We provide per-period aggregate figures for each indicator so that you can comprehend revenue and user status in depth.
Real-time Indicator Daily Revenue Provides real-time daily revenue indicators and a comparison to the previous day/week’s values.
Daily Revenue by Market Provides real-time daily revenue indicators by market and a comparison to the previous day/week’s values.
Daily Revenue by Country Provides real-time daily revenue indicators by country and a comparison to the previous day/week’s values.
Revenue by Time Period Provides real-time daily revenue indicators by time period and indicator status by major market.
Daily Users Provides real-time daily DAU/NU indicators and a comparison to the previous day/week’s values.
Daily Users by Country Provides real-time daily DAU/NU indicators by country and a comparison to the previous day/week’s values.
Advertisement Indicator Daily Indicator Provides daily indicators related to advertising.
Monthly Indicator Provides monthly advertising revenue indicators.
Monthly Indicator Indicator by Game Provides monthly revenue and user indicators.
Indicator by Market Provides monthly revenue and user indicators by market.
Indicator by Country Provides monthly revenue and user indicators by country.
Accumulated Indicator Post-launch Accumulated Indicator Provides daily cumulative revenue and user indicators after release

  • Based on Release Date
    • Release date information based on the earliest registration date among the appids registered in the App Center.
    • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.
Post-launch Accumulated Indicator by Country Provides daily accumulated revenue and user indicators by country after the release date.

  • Based on Release Date
    • Release date information based on the earliest registration date among the appids registered in the App Center.
    • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.
Based on Release Date Provides daily revenue and user indicators from the release date up to 90 days after.

  • Based on Release Date
    • Release date information based on the earliest registration date among the appids registered in the App Center.
    • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.

* Detailed Analysis indicator

  • This is an indicator that provides further status and analysis for each item.
  • Each indicator is named in the format “Period Indicator Name(Aggregation Standard)”.
    • Period : hourly, daily, weekly, monthly, cumulative, period
      • Data is compiled by hour, day, week, and month on an hourly, daily, weekly, and monthly basis.
      • Cumulative results from combining data from all times
      • Provides by aggregating all data from the specified period
    • Indicator Name : With spaces permitted, a statement that describes each indicator
    • Aggregation Standard
      • Specified when counting by group, except when no distinct groups are present
      • If a group contains N criteria, it is split by &.
        • E.g.) Group whose country is the US and market is IOS: Daily DAU(Country & Market)
    • E.g. 1) Indicator providing DAU figures by country on a daily basis : Daily DAU(Country)
    • E.g. 2) Indicator that provides DAU figures by two groups, country and market, on a daily basis : Daily DAU(Country & Market)

Indicator Details

  • Concurrent Users

    • Provides the current status of concurrent users in the game.
    • When the game is running on the client, Hive SDK automatically collects them every 2 minutes.
      • However, if the ‘Minimize Network Communication’ function is enabled in the Hive Console, concurrent access logs are not sent, and indicators are not displayed.
    • Count of unique playerids, aggregated in 2-minute increments from the hour.
    • Provides a unique count of playerids in 2-minute intervals from the current time up to 10 minutes ago.
    • Concurrent is divided into game name and server name units, and the server name is a value stored on the client.

 

Indicator Description
Concurrent Summary Total Users: Total sum of all concurrent values
Current Time: The time at which the page is accessed
Yesterday: Total users during the same time period on the previous day
One Week Ago: Total users during the same time period one week ago
TOP3: Top 3 games and servers with the highest current concurrent values
Game and Server Concurrent Status Concurrent Name: Concurrent classification by game name and server name
Last Concurrent Value: Measures and provides the number of unique playerids based on logs collected during the period of -4 minutes to -2 minutes, which is a period prior to the current time -2 minutes.

The reason for providing the last concurrent value using logs from the cycle before the last 2 minutes is due to potential delays in log collection based on the client’s network situation, thus accounting for a maximum 2-minute collection delay.

Example 1) If the current time is 13 minutes: Number of unique playerids from 08 minutes to 10 minutes

Example 2) If the current time is 14 minutes and 1 second: Number of unique playerids from 10 minutes to 12 minutes

Compared to 2 minutes ago: Displays the increase and decrease in concurrence value between the “Last Concurrence Value” and “Last Concurrence Value” from the previous 2 minutes
Yesterday: “Last Concurrence Value” and “Last Concurrence Value” of the same hour/minute on the previous day.
One Week Ago: “Last Concurrence Value” and “Last Concurrence Value” of the same hour/minute one week ago.
Two Weeks Ago: “Last Concurrence Value” and “Last Concurrence Value” of the same hour/minute two weeks ago.
Color Notation: Displays the increase/decrease rate between the “Last Concurrent User Value” and the concurrence from the previous 2 minutes in colors.

  • +20% or higher: Dark blue
  • +10% or higher: Blue
  • Between +10% to -10%: White
  • -10%: Red
  • -20%: Dark red
  • If there is no concurrence data collected in the last 10 minutes: Black

 

  • Key Indicator – Monthly Indicator

    • Provides a summary of sales and user status based on logs from the past two months.
    • Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
    • You can select a date on a daily basis, and you can search by selecting a country.
      • The country is determined based on users’ IP addresses accessing the game.
Indicator Description
Top 10 Sales Top 10 games in terms of revenue based on selected date
Top 10 DAU Top 10 games in terms of DAU based on the selected date
Top 10 Monthly Cumulative Sales (Unit: 10,000 KRW) Top 10 games with the highest cumulative revenue from the first day of the last month to the selected date, including the cumulative revenue for the current and last month. e.g., If you search Aug. 15th:

  • Cumulative revenue for the last month: From Jul. 1st to Jul. 14th
  • Cumulative revenue for the current month: From Aug. 1st to Aug. 14th
Month-to-Month Growth Rate The ratio of cumulative revenue for the current month to the last month, as shown in the “Top 10 Monthly Cumulative Sales (Unit: 10,000 KRW)” indicator.
Top 10 Sales Increase from the Previous Day Top 10 games with the highest increase in sales revenue compared to the previous day, based on the selected date.
Top 10 Sales Decrease from the Previous Day Top 10 games with the highest decrease in sales revenue compared to the previous day, based on the selected date.
Top 10 ARPDAU Top 10 games in terms of ARPDAU based on the selected date.

  • ARPDAU = Sales Revenue/DAU
Top 10 Purchase Conversion Rate (DPU/DAU) Top 10 games with the highest Purchase Conversion Rate based on the selected date.

  • Purchase Conversion Rate = DPU/DAU
Top 10 Daily Paying Users (DPU) Top 10 DPU games by search date
Top 10 ARPPU Top 10 games in terms of ARPPU based on the selected date.
Top 10 Sales in the Last 7 Days Top 10 games with the highest sales revenue over the last 7 days based on the selected date.
Top 10 Sales in the Last 30 Days Top 10 games with the highest sales revenue over the last 30 days based on the selected date.
Top 10 Share of Sales in the Last 7 Days Top 10 games with the highest share of sales revenue over the last 7 days based on the selected date.
Top 10 by 30-day sales percentage Top 10 games with the highest share of sales revenue over the last 30 days based on the selected date.

 

  • Key Indicator – Daily Indicator

    • Provides sales and user indicator on a daily basis.
    • Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
    • 8th, 15th, 31st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on today’s date.
    • Selecting an indicator marked with a radio button will update the graph and table values to reflect the chosen indicator.
Indicator Description
Sales (KRW) Total sales revenue for the selected date range converted into KRW summed up on a daily basis.
Sales (USD) Total sales revenue for the selected date range converted into USD summed up on a daily basis.
DAU DAU value for the search period
DAU per device DAUs per device value during the search period
NU NU value for the search period
NU per device NU per device value for the search period
Terms of service agreement count Terms of service agreement count for the search period
ARPDAU (KRW) Daily ARPU count for the search period
ARPDAU per device (KRW) ARPDAU per device for the search period

 

  • Key Indicator – Daily Indicator by Country

    • Aggregates and provides daily sales and user indicator by country.
    • The top twenty countries in terms of total revenue during the search period are displayed, while other countries are categorized as Others. The country is determined based on users’ IP addresses accessing the game.
    • Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
    • 8th, 15th, 31st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on today’s date.
    • Selecting an index marked with a radio button will update the graph and table values to reflect the chosen indicator.
Indicator Description
Sales (KRW) Total sales revenue for the selected date range converted into KRW summed up on a daily/country basis.
Sales (USD) Total sales revenue for the selected date range converted into USD summed up on a daily/country basis.
Revenue Share Revenue share of each country’s total revenue compared to the aggregated daily revenue for the search period.
DAU DAU value by country for the search period
DAU per device DAU value per device by country for the search period
NU NU value by day/country for the search period
NU per device NU value per device by day/country for the search period
Terms of service agreement count Terms of service agreement count by day/country for the search period
ARPDAU (KRW) ARPU count by day/country for the search period
ARPDAU per device (KRW) ARPU per device count by day/country for the search period
Purchase Conversion Rate (DPU/DAU) PU Rate by day/country for the search period
Purchase Conversion Rate per device (DPU/DAU) PU Rate per device by day/country for the search period
Daily Paying User (DPU) DPU value by country during the search period
Purchase Count In-app shop purchase count by day/country during the search period
ARPPU(KRW) ARPPU count by day/country during the search period

 

  • Key Indicator – Daily User Increase/Decrease

    • Provides indicator if there is an increase or decrease of 50% or more in the NU, DAU, and terms of service agreement in the game or market compared to the previous day.
    • Automatically collected by the Hive SDK when a game is logged in or in-app sales occur.
Indicator Description
Game Games Registered in App Center
Market Market Corresponding to the appid Registered in the App Center
NU Daily NU Value for the Search Date
Previous Day NU Daily NU Value for the Search Date -1
NU Growth Rate from the Previous Day NU growth rate for the search date compared to the previous day of the search date (= (Previous Day NU – NU) * 100 / Previous Day NU)
DAU DAU Value for the Search Date
Previous Day DAU DAU Value for the Search Date -1
DAU Growth Rate from the Previous Day DAU change rate on the search date compared to the previous day on the search date (= (previous day DAU – DAU) * 100 / previous day DAU)
Terms of Service Agreement Count Terms of Service Agreement Count for the Search Date
Previous Day Terms of Service Agreement Count Terms of Service Agreement Count for the Search Date -1
Terms of Service Agreement Count Growth Rate from the Previous Day Terms of service agreement count growth rate for the search date compared to the previous day of the search date (= (Previous Day Terms of Service Agreement Count – Terms of Service Agreement Count) * 100 / Previous Day Terms of Service Agreement Count)

 

  • Key Indicator – Terms of Service Agreement Count, DAU

    • Provides the terms of service agreement count and DAU status on a daily basis.
    • Automatically collected by Hive SDK when logging in to the game or agreeing to the terms and conditions.
    • 8th, 15th, 31st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on today’s date.
    • Selecting an indicator marked with a radio button will update the graph and table values to reflect the chosen indicator.
Indicator Description
DAU per Device/Terms of Service Agreement Count (%) The ratio of DAU per device to terms of service agreement count for the search period (= DAU per device / Terms of Service Agreement Count)
Terms of Service Agreement Count Terms of Service Agreement Count for the Search Period
DAU per device DAU Value per Device for the Search Period

 

  • Key Indicator – Terms of Service Agreement, DAU Conversion Time

    • Provides the time distribution from terms of service agreement to login as an indicator.
    • Automatically collected by Hive SDK when logging in to the game or agreeing to the terms and conditions.
    • 8th, 15th, 31st, last month, current month, and last month + current month can be used when searching by date. The indicator is based on today’s date.
    • Selecting an indicator marked with a radio button will update the graph and table values to reflect the chosen indicator.
Indicator Description
Median (minutes) The value corresponding to the median time in minutes from terms of service to logging in.
Median (seconds) The value corresponding to the median time in seconds from terms of service to logging in.
Top 25% (minutes) The value corresponding to the top 25% of time taken in minutes from terms of service to logging in.
Top 25% (seconds) The value corresponding to the top 25% of time taken in seconds from terms of service to logging in.
Average (minutes) The value corresponding to the average time in minutes from terms of service to logging in.
Average (seconds) The value corresponding to the average time in seconds from terms of service to logging in.
Min (seconds) The value corresponding to the minimum time in seconds from terms of service to logging in.
Max (hours) The value corresponding to the maximum time in seconds from terms of service to logging in.

 

  • Real-time Indicator – Daily Revenue

    • Provides real-time daily revenue indicators and a comparison to the previous day/week’s values.
    • Hive SDK automatically collects in-app revenue in the game.
    • Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
    • The time period of the logs reflected in the revenue for the search date is displayed as the last time period.
Indicator Description
Today’s Revenue Sum of revenue in KRW for the search date
Previous Day Sum of revenue in KRW, up to the “last time period” on the day before the search date
Change Rate from the Previous Day Increase/decrease in revenue for the search date compared to the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (Today’s Revenue – Yesterday’s Revenue) * 100 / Yesterday’s Revenue)

Previous Week Sum of revenue converted to KRW up to the time indicated in the “last time period” of the previous week of the search date.
Change Rate from the Previous Week Increase/decrease in revenue for the search date compared to the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (Today’s Revenue – Previous Week’s Revenue) * 100 / Previous Week’s Revenue)

 

  • Real-time Indicator – Daily Revenue by Market
    • Provides real-time daily revenue indicators by market and a comparison to the previous day/week’s values.
    • Hive SDK automatically collects in-app revenue in the game.
    • Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
    • The time period of the logs reflected in the revenue for the search date is displayed as the last time period.
Indicator Description
Today’s Revenue Sum of revenue in KRW for the search date
Previous Day Sum of revenue in KRW, up to the “last time period” on the day before the search date
Change Rate from the Previous Day Increase/decrease in revenue for the search date compared to the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (Today’s Revenue – Previous Day’s Revenue) * 100 / Previous Day’s Revenue)

Previous Week Sum of revenue in KRW, up to the “last time period” on the week before the search date
Change Rate from the Previous Week Increase/decrease in revenue for the search date compared to the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (Today’s Revenue – Previous Week’s Revenue) * 100 / Previous Week’s Revenue)

 

  • Real-time Indicator – Daily Revenue by Country
    • Provides real-time daily revenue indicators by country and a comparison to the previous day/week’s values. The countries are determined based on the IP addresses of users accessing the game.
    • Hive SDK automatically collects in-app revenue in the game.
    • Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
    • The time period of the logs reflected in the revenue for the search date is displayed as the last time period.
Indicator Description
Today’s Revenue Sum of revenue in KRW for the search date
Previous Day’s Revenue Sum of revenue in KRW, up to the “last time period” on the day before the search date
Difference Difference between “Previous Day’s Revenue” and “Today’s Revenue”
Percentage Change from the Previous Day Increase/decrease in revenue for the search date compared to the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (Today’s Revenue – Previous Day’s Revenue) * 100 / Previous Day’s Revenue)

 

  • Real-time Indicator – Revenue by Time
    • Provides real-time daily revenue indicators by time period and indicator status by major market.
    • Hive SDK automatically collects in-app revenue in the game.
    • Data is aggregated at 5-minute intervals based on the hour and reflects logs within a maximum of 10 minutes.
Indicator Description
Revenue Sum of revenue by time period in KRW for the search date
Purchase Transactions Sum of purchase transactions by time period for the search date
GOOGLE Revenue Sum of GOOGLE Market revenue by time period in KRW for the search date
GOOGLE Purchase Transactions Sum of GOOGLE purchase transactions by time period for the search date
APPLE Revenue Sum of APPLE Market revenue by time period in KRW for the search date
APPLE Purchase Transactions Sum of APPLE purchase transactions by time period for the search date
ONESTORE Revenue Sum of ONESTORE Market revenue by time period in KRW for the search date
ONESTORE Purchase Transactions Sum of ONESTORE purchase transactions by time period for the search date
PG Revenue Sum of PG Market revenue by time period in KRW for the search date
PG Purchase Transactions Sum of PG purchase transactions by time period for the search date
Other Market Revenue Sum of revenue of markets other than the major markets by time period in KRW for the search date
Other Market Purchase Transactions Sum of purchase transactions of markets other than the major markets by time period for the search date

 

  • Real-time Indicator – Daily Users
    • Provides real-time daily DAU/NU indicators and a comparison to the previous day/week’s values.
    • Hive SDK automatically collects it when logging into the game.
    • This updates both the previous day’s and today’s indicators at 20-minute intervals based on the hour.
    • The time period of the logs reflected in DAU for the search date is displayed as the last time period.
Indicator Description
DAU DAU Value for the Search Date
Previous Day’s DAU DAU value for the time period indicated in the “last time period” of the day before the search date
DAU Change Rate from the Previous Day Increase/decrease in DAU for the search date compared to DAU of the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (DAU – Previous Day’s DAU) * 100 / Previous Day’s DAU)

NU NU Value of the Search Day
Previous Day’s NU NU value for the time period indicated in the “last time period” of the day before the search date
NU Change Rate from the Previous Day Increase/decrease in NU for the search date compared to NU of the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (NU – Previous Day’s NU) * 100 / Previous Day’s NU)

Previous Week’s DAU DAU value for the time period indicated in the “last time period” of the week before the search date
DAU Change Rate from the Previous Week Increase/decrease in DAU for the search date compared to DAU of the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (DAU – Previous Week’s DAU) * 100 / Previous Week’s DAU)

Previous Week’s NU NU value for the time period indicated in the “last time period” of the week before the search date
NU Change Rate from the Previous Week Increase/decrease in NU for the search date compared to NU of the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (NU- Previous Day’s NU) * 100 / Previous Day’s NU)

 

  • Real-time Indicator – Daily Users by Country

    • Provides real-time daily DAU/NU indicators by country and a comparison to the figures from the previous day/week. The countries are determined based on the IP addresses of users accessing the game.
    • Hive SDK automatically collects it when logging into the game.
    • This updates both the previous day’s and today’s indicators at 20-minute intervals based on the hour.
    • The time period of the logs reflected in DAU for the search date is displayed as the last time period.
Indicator Description
DAU DAU Value for the Search Date
Previous Day’s DAU DAU value for the time period indicated in the “last time period” of the day before the search date
DAU Change Rate from the Previous Day Increase/decrease in DAU for the search date compared to DAU of the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (DAU – Previous Day’s DAU) * 100 / Previous Day’s DAU)

NU NU Value for the Search Date
Previous Day’s NU NU value for the time period indicated in the “last time period” of the day before the search date
NU Change Rate Compared to the Previous Day Increase/decrease in NU for the search date compared to NU of the day before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (NU – Previous Day’s NU) * 100 / Previous Day’s NU)

Previous Week’s DAU DAU value for the time period indicated in the “last time period” of the week before the search date
Previous Week’s NU NU value for the time period indicated in the “last time period” of the week before the search date
DAU Change Rate from the Previous Week Increase/decrease in DAU for the search date compared to DAU of the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (DAU – Previous Week’s DAU) * 100 / Previous Week’s DAU)

NU Change Rate from the Previous Week Increase/decrease in NU for the search date compared to NU of the week before the search date is displayed in different colors.

  • When decreased: Blue
  • When increased: Red

(= (NU- Previous Day’s NU) * 100 / Previous Day’s NU)

 

  • Advertisement Indicator – Daily Indicator

    • Provides daily indicators related to advertising.
    • Hive SDK collects automatically when AD(X) and ADOP are linked.
    • As advertising revenue differs at the time of data provision by advertising networks, data may be continuously updated within 2 days.
Indicator Description
Advertising Revenue (KRW) Sum of daily advertising revenue in KRW for the search period without excluding commissions.
Advertising Revenue (USD) Sum of daily advertising revenue in USD for the search period without excluding commissions
Advertising ARPDAU Daily ARPU calculated from the advertising revenue (KRW) for the search period
Advertising ARPDAU (%) Ratio of advertising ARPDAU to daily ARPU calculated from advertising revenue (KRW) + in-app revenue (KRW) for the search period (= Advertising ARPDAU / (Advertising Revenue(KRW) + In-app revenue (KRW) / DAU))
Advertisement Requests Daily advertisement requests for the search period (referred to as “Requests“).
Advertisement Fills Daily responses to advertisement requests for the search period (referred to as “Fill“).
Advertisement Impressions Daily advertisement impressions for the search period (referred to as “Impression“).
Clicks Daily clicks to advertisement impressions for the search period (referred to as “Click“).
CTR Click to impression ratio (= (Clicks / Impressions) * 100)
eCPM(KRW) Advertising revenue (KRW) per 1,000 ad impressions (=(Advertising Revenue (KRW) / Impressions) * 1000)
eCPM(USD) Advertising revenue (USD) per 1,000 ad impressions (=(Advertising Revenue (USD) / Impressions) * 1000)
Frequency Advertisement impressions per DAU for the search period (referred to as “Frequency“) (=Impressions / DAU)
Viewers Number of deduplicate playerids of users who have viewed the ad
Viewer Rate Ratio of viewers to DAU for the search period (=(Viewers / DAU) * 100)
Customer Transaction (Ad Revenue / Number of Viewers) Advertising revenue (KRW) per viewer for the search period (=Advertising Revenue (KRW) / Viewers)

 

  • Advertisement Indicator – Monthly Indicator
    • Provides monthly advertising revenue indicators.
    • Hive SDK collects automatically when AD(X) and ADOP are linked.
    • As advertising revenue differs at the time of data provision by advertising networks, data may be continuously updated within 2 days.
Indicator Description
Advertising Revenue (KRW) Sum of monthly advertising revenue in KRW for the search period without excluding commissions
Advertising Revenue (USD) Sum of monthly advertising revenue in USD for the search period without excluding commissions

 

 

  • Monthly Indicator – Indicator by Game

    • Provides monthly revenue and user indicators.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
    • You can easily set previous period dates using 3 months, 6 months and 13 months buttons, with today as the reference point.
Indicator Description
Revenue (KRW) Monthly aggregated total revenue during the selected period converted to KRW.
Revenue (USD) Monthly aggregated total revenue during the selected period converted to USD.
MAU MAU value for the search period
Device-based MAU Device-based MAU value during the search period
Average DAU Average DAU value per month for the search period
NU NU value during the search period
Device-based NU Device-based NU value during the search period
Number of Paying Users (MPU) MPU value during the search period
MPU/MAU Monthly PU rate during the search period (=MPU * 100 / MAU)
ARPMAU(KRW) Monthly ARPU for the Search Period
ARPPU(KRW) Monthly ARPPU for the Search Period
Number of Purchase Transactions Number of monthly in-app store purchase transactions for the search period
Terms of Service Agreement Count Monthly terms of service agreement count for the search period

 

  • Monthly Indicator – Indicator by Market

    • Provides monthly revenue and user indicators by market.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
    • You can easily set previous period dates using 3 months, 6 months and 13 months buttons, with today as the reference point.
Indicator Description
Revenue (KRW) Monthly aggregated total revenue during the selected period converted to KRW.
Revenue (USD) Monthly aggregated total revenue during the selected period converted to USD.
Revenue Share Revenue share of each country’s revenue, aggregated monthly during the search period.
MAU MAU value for the search period
Device-based MAU Device-based MAU value during the search period
Average DAU Average DAU value per month for the search period
NU NU value during the search period
Device-based NU Device-based NU value during the search period
Number of Paying Users (MPU) MPU value during the search period
MPU/MAU Monthly PU rate during the search period (=MPU * 100 / MAU)
ARPMAU(KRW) Monthly ARPU for the Search Period
ARPPU(KRW) Monthly ARPPU for the Search Period
Number of Purchase Transactions Number of monthly in-app store purchase transactions for the search period
Terms of Service Agreement Count Monthly terms of service agreement count for the search period

 

  • Monthly Indicator – Indicator by Country

    • Provides monthly revenue and user indicators by country.
    • The top twenty countries in terms of total revenue during the search period are displayed, while other countries are categorized as Others. The country is determined based on users’ IP addresses accessing the game.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
    • You can easily set previous period dates using 3 months, 6 months and 13 months buttons, with today as the reference point.
Indicator Description
Revenue (KRW) Monthly aggregated total revenue during the selected period converted to KRW.
Revenue (USD) Monthly aggregated total revenue during the selected period converted to USD.
Revenue Share Revenue share of each country’s revenue, aggregated monthly during the search period.
MAU MAU value for the search period
Device-based MAU Device-based MAU value during the search period
Average DAU Average DAU value per month for the search period
NU NU value during the search period
Device-based NU Device-based NU value during the search period
Number of Paying Users (MPU) MPU value during the search period
MPU/MAU Monthly PU rate during the search period (=MPU * 100 / MAU)
ARPMAU(KRW) Monthly ARPU for the Search Period
ARPPU(KRW) Monthly ARPPU for the Search Period
Number of Purchase Transactions Number of monthly in-app store purchase transactions for the search period
Terms of Service Agreement Count Monthly terms of service agreement count for the search period

 

  • Accumulated Indicator – Post-launch Accumulated Indicator

    • Provides daily cumulative revenue and user indicators after release
    • Based on Release Date
      • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.
      • Release date information based on the earliest registration date among the appids registered in the App Center.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
Indicator Description
Days Since Launch Days from launch date to search date
Accumulated Revenue (KRW) Sum of revenue in KRW from the launch date to the search date
Accumulated Revenue (USD) Sum of revenue in USD from the launch date to the search date
Accumulated Terms of Service Agreement Count Terms of service agreement count from the launch date to the search date
Accumulated Revenue (KRW)/Accumulated Terms of Service Agreement Count Accumulated revenue (KRW) divided by accumulated terms of service agreement count for the search date (= Accumulated Revenue (KRW) / Accumulated Terms of Service Agreement Count)
Accumulated Revenue (USD)/Accumulated Terms of Service Agreement Count Accumulated revenue (USD) divided by accumulated terms of service agreement count for the search date (= Accumulated Revenue (USD) / Accumulated Terms of Service Agreement Count)
Total User Count Number of deduplicate playerids of users who have accessed the game from the launch date to the search date

 

  • Accumulated Indicator – Post-launch Accumulated Indicator by Country

    • Provides daily accumulated revenue and user indicators by country after the release date.
    • Based on Release Date
      • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.
      • Release date information based on the earliest registration date among the appids registered in the App Center.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
Indicator Description
Accumulated Revenue (KRW) Sum of revenue in KRW from the launch date to the search date
Accumulated Revenue (USD) Sum of revenue in USD from the launch date to the search date
Accumulated Terms of Service Agreement Count Terms of service agreement count from the launch date to the search date
Accumulated Revenue (KRW)/Accumulated Terms of Service Agreement Count Accumulated revenue (KRW) divided by accumulated terms of service agreement count for the search date (= Accumulated Revenue (KRW) / Accumulated Terms of Service Agreement Count)
Accumulated Revenue (USD)/Accumulated Terms of Service Agreement Count Accumulated revenue (USD) divided by accumulated terms of service agreement count for the search date (= Accumulated Revenue (USD) / Accumulated Terms of Service Agreement Count)

 

  • Accumulated Indicator – Post-launch Trend Indicator

    • Provides accumulated revenue and user indicators for up to 90 days after the launch date
    • Based on Release Date
      • Release date information based on the earliest registration date among the appids registered in the App Center.
      • If there is no registered release date, it will be designated as the first day of in-app purchase by users who are not internal users.
    • This is automatically collected by Hive SDK when users log in to the game, make in-app purchases, or agree to the terms of service.
Indicator Description
Revenue (KRW) Sum of daily revenue in KRW for up to 90 days after the launch date
Accumulated Revenue (KRW) Cumulative sum of daily revenue in KRW for up to 90 days after the launch date
DAU DAU value for up to 90 days after the launch date
ARPU(KRW) Daily ARPU value for up to 90 days after the launch date
NU NU value for up to 90 days after the launch date
Terms of Service Agreement Count Daily terms of service agreement count for up to 90 days after the launch date
NU/Terms of Service Agreement Count NU Ratio to the daily terms of service agreement count for up to 90 days after the launch (= NU * 100 / Terms of Service Agreement Count)
Accumulated Terms of Service Agreement Count Accumulated daily terms of service agreement count for up to 90 days after the launch date
Number of Paying Users DPU value for up to 90 days after the launch
Number of Purchase Transactions Number of daily in-app store purchase transactions for up to 90 days after the launch
Purchase Conversion Rate DPU Ratio to the daily terms of service agreement count for up to 90 days after the launch (= DPU * 100 / Terms of Service Agreement Count)
Accumulated Paying Users Daily accumulated PU value for up to 90 days after the launch date
Accumulated Purchase Transactions Daily accumulated in-app purchase transactions for up to 90 days after the launch date
Accumulated ARPPU(KRW) Daily accumulated ARPPU count for up to 90 days after the launch date
Accumulated Purchase Conversion Rate Accumulated buying user ratio to the daily accumulated terms of service agreement count for up to 90 days after the launch date (= Accumulated Paying Users * 100 / Accumulated Terms of Service Agreement Count)
Accumulated Revenue per Transaction (KRW) Accumulated buying user ratio to the daily purchase transactions for up to 90 days after the launch date (= Accumulated Paying Users * 100 / Accumulated Purchase Transactions)
Accumulated Purchase Transactions per Paying User Accumulated purchase transactions to the daily accumulated paying users for up to 90 days after the launch date (= Accumulated Purchase Transactions / Accumulated Paying Users)