appsflyer log
- Log Name : hive_appsflyer_log
- The fields in the table below do not include fields that are required when creating logs or employing analytics tools.
| Field Name | Description | Data Type |
| appVer | Advertiser’s configured App version | STRING |
| sdkVer | Advertiser’s configured SDK version | STRING |
| appName | Advertiser’s configured App name | STRING |
| bundleId | ios: Identifying a single app or app group on iOS. Android: The name of the app. |
STRING |
| customData | Data configured by the advertiser in SDK or S2S | STRING |
| networkAccountId | Account ID of the advertiser with a partner | STRING |
| attributedTouchTime | UA : Attribution touch time contributed by us Retargeting : Engagement time contributed by us |
TIMESTAMP |
| attributedTouchType | Possible values for UA : Click, Impression, TV, Pre-install. Retargeting : Click, Impression. |
STRING |
| afCostModel | Cost model reported in the attribution link. CPC/CPI/CPM/Other. Currently, all costs are calculated based on CPI regardless of this value. | STRING |
| afCostValue | Cost currency amount. Up to 4 decimal places are allowed. | STRING |
| afCostCurrency | Three-letter currency code complying with ISO-4217 (USD, EUR). The default is USD. | STRING |
| eventSource | Data configured by the advertiser in SDK or S2S. | STRING |
| afPrt | Partner | STRING |
| mediaSource | Media source originating or restricting the event. | STRING |
| afChannel | Media source channel. Examples: Google’s YouTube, Facebook’s Instagram. | STRING |
| afKeywords | Keywords used by the user in online searches as reported by the advertising network. | STRING |
| installAppStore | Android store where the app was downloaded. | STRING |
| campaign | Campaign name | STRING |
| afCId | Campaign ID | STRING |
| afAdset | Ad set, a group containing one or more ads. | STRING |
| afAdsetId | Ad set ID, the ID of the ad set. | STRING |
| afAd | Ad name | STRING |
| afAdId | Ad ID | STRING |
| afAdType | Ad type (e.g., display) | STRING |
| afSiteid | Publisher ID | STRING |
| afSubSiteid | Sub-publisher ID | STRING |
| afSub1 | SDK-filled parameter 1 by the advertiser | STRING |
| afSub2 | SDK-filled parameter 2 by the advertiser | STRING |
| afSub3 | SDK-filled parameter 3 by the advertiser | STRING |
| afSub4 | SDK-filled parameter 4 by the advertiser | STRING |
| afSub5 | SDK-filled parameter 5 by the advertiser | STRING |
| contributor1TouchType | contributor TouchType | STRING |
| contributor2TouchType | contributor TouchType | STRING |
| contributor3TouchType | contributor TouchType | STRING |
| contributor1TouchTime | contributor TouchTime | TIMESTAMP |
| contributor2TouchTime | contributor TouchTime | TIMESTAMP |
| contributor3TouchTime | contributor TouchTime | TIMESTAMP |
| contributor1AfPrt | contributor Partner 1 | STRING |
| contributor2AfPrt | contributor Partner 2 | STRING |
| contributor3AfPrt | contributor Partner 3 | STRING |
| contributor1MatchType | contributor MatchType 1 | STRING |
| contributor2MatchType | contributor MatchType 2 | STRING |
| contributor3MatchType | contributor MatchType 3 | STRING |
| contributor1MediaSource | contributor MediaSource 1 | STRING |
| contributor2MediaSource | contributor MediaSource 2 | STRING |
| contributor3MediaSource | contributor MediaSource 3 | STRING |
| contributor1Campaign | contributor Campaign 1 | STRING |
| contributor2Campaign | contributor Campaign 2 | STRING |
| contributor3Campaign | contributor Campaign 3 | STRING |
| campaignType | Source of user acquisition | STRING |
| conversionType | Conversion type, in-app events/sessions not attributed to media sources | STRING |
| isRetargeting | UA : False Retargeting: True for retargeting conversions and events |
BOOLEAN |
| retargetingConversionType | UA : Reinstall Retargeting: Re-engagement, retribution for retargeting events |
STRING |
| isPrimaryAttribution | UA: True Retargeting: Contributes to both the original media source (pre-reengagement) and reengagement media source during the re-engagement period. |
STRING |
| afAttributionLookback | Maximum period within which an install can be attributed to a specific ad. | STRING |
| afReengagementWindow | Retargeting : Period during which events are attributed to the retargeting campaign. (This field is not filled for retargeting campaigns.) |
STRING |
| matchType | Attribution method type | STRING |
| httpReferrer | Identifies the address of the webpage associated with the AppsFlyer click URL. Check the referrer to see where the request started. | STRING |
| originalUrl | UA : This is the click/expose URL used. If the link is a brand link: the field is filled using the brand link. Retargeting: includes one of the following: Free for Retargeting links, deep linking data, and SRN |
STRING |
| gpReferrer | Reference URL for the installed package. Available from Android SDK V4.8.5 |
STRING |
| gpClickTime | Time when the app page was loaded in Google Play after clicking on the ad. Time source: Google API Available from Android SDK version 4.8.5 |
TIMESTAMP |
| gpInstallBegin | Time when the installation starts Source: User Device, which means the time displayed on the device. | TIMESTAMP |
| gpBroadcastReferrer | Google Play Broadcast Reaper | STRING |
| keywordMatchType | Keyword search types are only available on Google AdWords. | STRING |
| keywordId | Keywords returned as advertisements | STRING |
| wifi | WIFI | BOOLEAN |
| att | Available on OS 14 and later and populated with one of the following values: ATT, AKA | STRING |
| operator | The name of the mobile carrier derived from SIM MCCMNC. | STRING |
| carrier | This is the name of the mobile carrier provided by Android using getSim Carrier IdName | STRING |
| lang | The language reported by the device and set in the device OS. | STRING |
| appsflyerId | Unique ID generated by SDK when the app is installed on the device | STRING |
| customerUserId | A unique app user ID set by the app owner | STRING |
| androidId | Permanent Device ID | STRING |
| advertisingId | advertising ID for Android devices | STRING |
| imei | Permanent device ID | STRING |
| idfa | IDFA for IOS devices | STRING |
| idfv | IDFV | STRING |
| amazonAid | An advertising ID that can be reset by a user on an Amazon device. | STRING |
| deviceCategory | Device Type | STRING |
| deviceModel | Device Model | STRING |
| platform | Platform | STRING |
| osVersion | OS version | STRING |
| userAgent | The URL user agent | STRING |
| deviceDownloadTime | Time to complete downloading of apps converted to UTC using the device’s (Android, iOS) clock. The value is always displayed in UTC time. |
TIMESTAMP |
| deeplinkUrl | Deeplink URL | STRING |
| oaid | Typically, as an alternative to GAID, an ID that can be reset by the user on some Android devices | STRING |
| isLat | Limit ad tracking | BOOLEAN |
| storeReinstall | Is it possible to do a store installation | BOOLEAN |
| countryCode | Country code | STRING |
| state | Use device IP addresses reported by SDK | STRING |
| city | The most detailed location of the user based on the device IP | STRING |
| postalCode | Postal code: using device IP addresses reported by SDK | STRING |
| dma | Designated market area or geographic area, defined by Nielsen Company | STRING |
| ip | IP | STRING |
| eventTime | Time when the event occurred | TIMESTAMP |
| eventName | Event Name | STRING |
| eventValue | Event Value | STRING |
| eventRevenue | Revenue value using event revenue currency | STRING |
| eventRevenueCurrency | Event revenue currency code reported to SDK | STRING |
| eventRevenueUsd | Event Revenue USD | STRING |
| isReceiptValidated | Is receipt validated | STRING |
| eventRevenueSelectedCurrency | eventRevenueSelectedCurrency | STRING |
| appType | App type | STRING |
| storeProductPage | Apple App Store user product page available to users. Availability: iOS 15 or later | STRING |